About a year ago, popular church
consultant, coach, and author Tony Morgan wrote
this article in his Growing Strategies blog series. It was true then
and still true today. And because too many churches are still too self-absorbed
to be self-aware, we’re repeating it – pass it on to a church leader you know
and love.
Can you imagine a business that never focused on reaching
new customers? Imagine Apple saying, “We have no plans to sell phones, tablets
and computers to new customers in the future. We’re going to focus solely on
our existing customers from now on.”
For a season Apple would likely continue to thrive because
it has plenty of existing customers. But, over time, Apple would slowly lose
it’s customer base until eventually everyone has either started purchasing
products from other companies or passed away.
The thought of a business like Apple only focusing on
existing customers seems ludicrous and a recipe for disaster, but the crazy
thing is that I see churches embracing this “strategy” on a regular basis.
Let me help you discern whether or not you are part of an
inwardly-focused church. Here are ten symptoms I’ve noticed in my interactions
with churches across the country.
1. Your bulletin
is loaded with announcements. Usually this is an indication that your church is
focused on programs rather than people. Programs are competing for people’s
attention rather than creating a clear path for new people to take next steps.
2. There are lots
of meetings. The more inwardly-focused a church gets, the more
board and committee meetings there are to talk about buildings and budgets.
When people are on mission, there are fewer meetings.
3. You don’t hear
and share stories of life change. Instead, you’re more likely to
hear about all the activities that are happening in the church.
4. There’s only
one service on Sunday. Inwardly-focused churches are more concerned about
knowing and seeing everyone. That becomes the higher value over reaching new
people.
5. If you have
more than one service, you have multiple styles of worship. There’s
a traditional service, a blended service and a contemporary service. That’s an
indication that the worship is more about the people who already attend your
church.
6. The greeters
are talking with their friends rather than meeting new people. If there
isn’t an intentional strategy for guest services with people and signage, it’s
a good indication that you aren’t expecting new people.
7. Change
of any sort is
resisted. It doesn’t matter how big or small the change. Service
times. Paint color. Room assignments. Service order. Song selection.
Inwardly-focused churches are more interested in preserving the past.
8. The church is
led by people-pleasing pastors. The pastors are trying to keep
everyone happy rather than prioritizing fulfillment of the church’s mission.
The first question is probably not, “What does God want me to do?” Instead,
decisions are made based on the perceived response of individuals in the
church.
9. The church is
attended by pastor-needing people. The “members” are consumers.
They are expecting to be served rather than engaging the ministry to serve
others.
10. People are not
inviting their friends. And your gut may be to teach more on evangelism, but
that typically doesn’t fix the problem. More likely your services and
ministries are not designed to reach people outside the church. When we
intentionally create environments where life change happens, people want to
attend and invite
their friends.
Where does your church stand? One symptom may not be a
strong indication of a serious illness. If you identify several symptoms in
your ministry, it may be time to call the doctor.
The challenge, of course, is that even though your church is
inwardly-focused, it could still appear to be thriving. Just because you have
lots of people showing up doesn’t necessarily mean you have an
outwardly-focused church.
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