by Reba
Collins
Experience is
everything at Easter.
At its core, Easter
celebrates the single defining experience of our faith – the Resurrection of
Jesus Christ – and all of us faithful churchgoers know it and love it! But
there is a flip side to Easter because many first-time visitors aren’t
experienced church people, and don’t know what to expect with their Easter
experience. Your members come to Easter with confidence, joy, and anticipation.
Your visitors may come with self-doubt, uncertainty, and anxiety.
Easter is a
huge opportunity for church leaders to effectively welcome uneasy newcomers
into a highly charged group of Easter devotees. Here are three simple prep
steps that will make visitors feel more welcomed, engaged, and ready to come
back after Easter.
Be prepared
to…
1. Tell visitors WHY YOU’RE GLAD they’re there and HOW YOU’VE PREPARED for
their experience. Say it in the Bulletin. Say it in the Welcome and Announcements. Say
it during Prayers. Say it again at the Benediction. This assures newcomers that
they are welcome, expected, and invited into your celebration. It also reminds your
members that not everyone knows your church traditions, and helps them be good
party hosts.
2. Point out WHAT’S DIFFERENT ABOUT EASTER day and why. Some visitors won’t know
what they should be experiencing. Help them understand their experience by
providing context – explain what and why you’re doing and saying and singing
the things you are. Again, this also helps your members because now they don’t
have to try to explain Easter to their invited guests.
3. Tell them WHAT THEY NEED for the next visit. Your awesome Easter
celebration might rock their world, but visitors are conditioned to view it as
a once-a-year experience, not a life-changing experience. To help eliminate the
“one and done” Easter attitude, let visitors know you understand what they face in their lives by
inviting them back to a “needs-based” sermon or group series on finances,
parenting, or relationships. And yet again, now your members will have
something specific and meaningful to talk about when they invite their guests
to come back.
We can’t even
begin to imagine what that first-hand experience was like for the disciples on
the day of Jesus’ Resurrection. BIG SURPRISE! One of the best ways to make an
experience positively memorable, enjoyable, and engaging for your disciples-in-the-making
is with a good surprise.
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